When it comes to using your dollar to support your business of choice, there are a plethora of choices. Although the big names have clout, money, advertising and even convenience; there are plenty of alternatives to support. Sometimes, they are hidden and difficult to find but others are out and the open and right before your eyes. A directory in a local publication is not needed and a google search might not reveal everything so sometimes you just have to keep a watchful eye out. Once you realize who and what you have been missing, there may not be any going back.